There is this article :
http://sg.news.yahoo.com/060203/3/3yfop.html
The interesting quote :
Quote:
"From a merchandising standpoint, we're aiming at 3- to 7-year-olds," said Beth Goss, executive VP at Universal Studios Consumer Products Group. "The brand essence of George is his curiosity. I think that's the story you'll see in the movie and it's the essence of the TV series, which is all about teaching early math and science. George is unique in that we haven't in a long time had a title with such a young focus."
At least, it's reassuring that they consider the Balto market older than 3 to 7 year olds
