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A "save instantly" coupon is a common marketing gimmick in the U.S. The coupon was probably, actually, on the exterior of the package, on the shrink wrap (the clear plastic). And what it probably offered was a chance to save $3.00 at the register when you purchased it. Somehow, Universal probably made money by convincing potential buyers they were getting a better deal.

It's not terribly common with products like games, DVD movies, etc. More like competing home goods (cleaning products), food, health & beauty aids (toiletries), etc. It is an eye-catcher, designed to persuade the buyer that purchasing THIS product will save you more money immediately than having to purchase the other comparable product (from a competing brand) next to it on the shelves. The discount would be rung at the register, and the check-out clerk would remove the coupon (or the buyer removes it and hands it to the clerk...either way, it's removed by the end of sale).

"Save instantly" coupons are all the rage now...and some people consider them better than the traditional method of having to cut a savings coupon out of a supermarket or store weekly flyer.

Coupon offers are commonly enclosed in Region 1 DVDs nowadays. They come from the manufacturer (in each case, sometimes you'll see a small fold-out packet of coupons and previews of upcoming releases from, say, Universal for instance. And sometimes contests as well. Or sometimes it's just a single sheet advertisement or coupon advertising another product from the manufacturer). Not always, but you do see them a lot. Again, they usually take the form of a combination packet - contests, previews of upcoming DVD releases, and special offers and discounts. That's probably what the LBT 11 advertisement is.

A "save instantly" coupon is a common marketing gimmick in the U.S. The coupon was probably, in all actuality, on the exterior of the package, on the shrink wrap (the clear plastic). And what it probably offered was a chance to save $3.00 at the register when you purchased it. Somehow, Universal probably made money by convincing potential buyers they were getting a better deal.

It's not terribly common with products like games, DVD movies, etc. More like competing home goods (like cleaning products), food, health & beauty aids (toiletries), etc. It is an eye-catcher, designed to persuade the buyer that purchasing THIS product will save you more money immediately than purchasing the other comparable product (from a competing brand) next to it on the shelves. The discount would be rung at the register, and the check-out clerk would remove the coupon (or the buyer removes it and hands it to the clerk...either way, it's removed by the end of sale).

"Save instantly" coupons are all the rage now...and some people consider them better than the traditional method of having to cut a savings coupon out of a supermarket or store's weekly flyer.

Coupon offers are commonly enclosed in Region 1 DVDs nowadays. They come from the manufacturer (sometimes you'll see a small fold-out packet of coupons and previews of upcoming releases from, say, Universal for instance. And maybe also contests as well...and possibly discount offers on products from other participating companies. Other times it's just a single sheet advertisement or coupon advertising another product from the manufacturer). Not always, but you do see them a lot. Again, they usually take the form of a combination packet - contests, previews of upcoming DVD releases, and special offers and discounts. That's probably what the LBT 11 advertisement is.

considering the current scheme they have regarding the two franchises.

They HAD, considering the LBT sequels have found an end too...