He is brown but does look a bit grey too the Balto toys are also brown and well that is just a cover of a dvd or video also I don't think they wanted the coulers to be exact on a cover anyway they put more effort into the film.

I think he's more a brown/grey, so I don't know why it shows him and Aleu as brown.

Because brown's a nice color.

He IS brown.

He is brown... unless you mean something else. Though the ones of Jenna and Aleu is pretty much the artist that made the front cover's fault. I think that one of Aleu and Balto on the bottom right is more the shading than her actually being darker.